FOR
IMMEDIATE RELEASE
ART
FROM THE HEART FILMS AND NEW YORK NEW ROCK TV
BEGINS PRODUCTION ON NEW YORK CITY
Contact:
Art from
The Heart Films, Wolfgang Busch at ArtFromTheHeartWolf@gmail.com;
Ph:
646-355-3233
— Art
from the Heart Films has begun production in New York City
Following on the heels of New York
City’s legendary 1950’s / 1960’s eclectic beatnik and folk culture that brought
the world icons like Bob Dylan, Allen Ginsberg, Judy Collins and countless
others, the 1970’s and 1980’s brought about a punk rock revolution and the
spirit of do-it-yourself (DIY) organizing that swept the global music culture.
The Black Rock Coalition, Women in Music, the Staten Island Rock Coalition,
Christian Musician United, Brooklyn Beat, the NY Promoters League, Rock Against
Racism, Sektor 6 Kommunikations, Outmusic, GLAMA and the Musician’s Union the
Local 802’s Rock R&B Committee all grew out of people’s living rooms,
networking events, abandoned spaces and the legendary mega-club scene to
dominate the social life and nightlife of the city when it was still aptly
named “the city that never sleeps.” As told through the lives of the founders
of organizations, groundbreaking musicians and visionaries of the period, this
is a wide ranging story of a community of people developing their creative
processes and why they came to New York City, while at the same time struggling
against a city where the mainstream music industry and brutal real estate
interests would eventually change New York City landscape forever, virtually
erasing any trace of the venues and culture that made this all possible.
About the Director: Wolfgang
Busch was at the center of that history since 1985. He was an organizer and
seminar producer at the Musician’s Union’s Local 802’s Rock R&B Committee
with a membership of 1200 musicians, a promoter, host and booking agent for the
legendary Limelight, Danceteria and China Club, the coordinator of PURE (Promoters
United for Rocking Events) a network of music coalitions and the producer &
director of New York New Rock TV, producing over 300 television shows for
Manhattan Neighborhood Network, featuring interviews and/or performances by
Nina Hagen, Gwar, Hilly Kristal (CBGB’s), Phoebe Legere, Larry Mitchell, Darryl
Hell, the Black Rock Coalition, Women in Music and many others. His video
archive includes over 700 bands performing live at various rock clubs in
Manhattan, over 300 original demo tapes with art work, band T-shirts, band
photo’s and gig flyers are a treasure trove of historical records from that
era.
Wolfgang Busch has previously
produced documentary films on New York City and San Francisco
Over a hundred participants from
that period have agreed to participate, including bands, musicians, club
owners, promoters, booking agents, engineers, producers, publicists, DJ’s and
many others from behind the scene. Mixing live performance footage, recorded
music from the original demo cassettes, and contemporary and historical
interviews, this film will capture the raw excitement and the natural artistic
progression of the NYC live music club scene that was full of creative power
and new experimental frontiers while trying to hold on to the city’s eclectic
culture in the face of forces larger than they could battle, all combined with
the current reflections of those who lived through it.
This film is not just documenting a
history, but bringing those energies into the present with live event
productions highlighting the musicians, promoters, club owners and music
professionals who were a part of this historic period. Art from the Heart Films and New York New
Rock will be seeking interviews, music, video, photos and other ephemera from
the period, to strengthen their already robust archive, promote this musical
era and its artists, and to add to the fabric of the film. Compilation albums and previously unreleased
music from the period will be a part of this production release.
“This film will not only be of
interest to anyone who cares about rock music, live music and the communities
they create. It documents a critical cultural and historically relevant
movement in New York City
Director/producer, Wolfgang Busch
noted, “The local rock community in New
York City New
York City used to be the Rock Capitol of the World with a thriving
music scene and economy, job opportunities and many venues to play at; today it
is a Nostalgic Rock City
Co producer, industrial musician and
founder of s6k, Darryl Hell observed, “It was the groundbreaking work of
artists experiencing the last gasps of an eclectic New York City that had a
great influence on developing the music culture that’s now taken for granted.
From warehouse parties that later became popularly known as “raves” to Internet
pioneers that revolutionized how artists could and would express themselves by
being the first generation of artists in world history that had their lives
split by the analog and digital worlds to the birth of genres like house,
techno, industrial, hardcore, thrash/death metal, grunge, and noise, this
artistic revolution must be known.”
Production for this film will begin
in January 2016, with an expected spring 2017 release. Art from the Heart Films
is currently looking for distribution and other funding opportunities.
For
further information, contact:
Wolfgang
Busch
Art
from the Heart Films
ArtFromTheHeartWolf@gmail.com
Ph:
646-355-3233
My 90’s
The "My 90's" Rockumentary is
capturing the diverse and thriving New York City Rock scene during the 1990’s,
featuring some of the most talented local, national and international musicians
from this time era. The purpose of this film is to record the oral & visual
rock history from the 1990’s until today and to put the technology, the live
music scene and the music industry evolution into perspective.
"My 90's" takes you inside the New
York City
A quarter of a century later, they are some of
the most experienced people in their filed. Many worked as independent artists
and some have toured the world and worked with the biggest stars, received and
were nominated for a Grammy, produced platinum records and are credited on hit
records.
During the early 1990’s, bands still submitted
demo cassettes, published fanzine's and newsletters and the best way to promote
your band and gigs was through word of mouth, printing flyers, mailing lists,
postering in the village and making phone calls.
Shoot The Doctor, Adam Bomb, Phoebe Legere,
Darryl Hell, Gods Child, Sunshine Blind, Jerico, Michael T, Larry Mitchell, Jon
Dunmore, The Unsatisfied and Skin & Bones were inspiring artists during the
1990’s and they were the new rockers on the scene. They were working very hard
to make a name for themselves in the Big Apple trying to get that record deal.
Even though they were looking for fame and stardom, they wouldn’t sale their
soul to get it. They are true “Rock Stars” in their own right, sharing their
amazing life experiences and special moments.
During the 1990’s was also a need for
organizations such as the Black Rock Coalition, Women in Music, Staten Island
Rock Coalition, Christian Musicians United, The GLAMA Awards and Outmusic to
educate its members through networking, seminars and show cases and to honor
their members. Their members learned how do deal with stereotyping, exploitations and
what the challenges are to be a Black, Hispanic, Female and Gay rock
musician in the industry.
Richard Jannaccio, Nicki Camp, Xris Smack,
Arty Skye, Tommy Gun, Thom Jack, Jerry Adams, Bruce Mack, Jordyn Thiessen, and
Wolfgang Busch are some of the many people behind the scene. They are the
booking agent, manager, engineer, publicist, radio and TV producer who put
their blood sweat and tears into the community, to keep the rock scene alive
and thriving.
“My 90’s” is also remembering and honoring
those members from our community who are no longer with us and contributed for
decades so beautifully to the live music scene such as Hilly Kristal, Don Hill,
Claire O’Conner and Genghis.
To make a living 25 years later as a rock musician,
booking agent or promoter in New York City New York City
Today, New York City
Rock radio is programmed out of Minnesota and
musicians continue to leave New York City Nashville
Everybody appearing in “My 90’s” feels very
passionate about this project and they are looking forward to give back to the
community what was once taught to them and they are ready to pass on the Rock
‘n Roll torch to the next generation.
Producers of “My 90’s” are members from the New
York City
This labor of love production is produced by
humanitarian award winning director and executive producer Wolfgang Busch,
owner of New York New Rock TV and Art From The Heart Films, who united some of
the most talented and influential members from the rock community to produce
My 90’s.
Proceeds from the documentary
go towards art in education programs such as lectures, workshops and seminars,
to bring back a thriving Rock scene, New
York City
And who knows we may build a
FOR IMMEDIATE RELEASE
ART FROM THE HEART FILMS AND NEW YORK NEW ROCK TV BEGINS PRODUCTION ON NEW YORK CITY ’S 80’S AND 90’S ROCK AND ROLL MUSIC
EVOLUTION.
Contact: Art From The Heart Films, Wolfgang
Busch at ArtFromTheHeartWolf@gmail.com; Ph: 646-355-3233
— Art from the Heart Films has
begun production in New York City on
the rock and roll DIY music scene from its emergence in the 1980’s to its
flowering in the 1990’s. This film “My
90’s” showcases music from the New York City rock stars that didn’t make it
into the mainstream, telling their rock story of what “My 90’s” was about and
how a generation of rock musicians and their friends organized together to
create opportunity for all, set against a gentrifying city that tried to shut
down the club scene that brought punk, rock, industrial, gothic and new wave
music to the world.
Following on the heels of New York City ’s punk rock revolutions, the spirit of
do-it-yourself (DIY) community organizing swept the underground music scenes.
The Black Rock Coalition, Women in Music, the Staten Island Rock Coalition,
Christian Musician United, Brooklyn Beat, the NY Promoters League, Rock Against
Racism, Outmusic, GLAMA and the Musician’s Union the Local 802’s Rock R&B
Committee grew out of people’s living rooms, networking events, abandoned
spaces and fringe clubs to dominate the social and night life of the city. As told through the lives of the founders of
the organizations, the leading musicians and visionaries of the period, this is
a story of a broad community of musicians creative process and why they came to
New York City, while at the same time they were struggling against a city
colluding with the music industry to control what music the public gets to
hear.
About the Director: Wolfgang Busch
was at the center of that history since 1985. He was an organizer and seminar
producer at the Musician’s Union, the Local 802’s Rock R&B Committee with a
membership of 1200 musicians, a promoter, host and booking agent for the legendary
Limelight, Danceteria and China Club, the coordinator of PURE (promoters united
for rocking events) a network of music coalitions and the producer &
director of New York New Rock TV, producing over 300 television shows for
Manhattan Neighborhood Network, featuring interviews and/or performances by the
Bay City Rollers, UFO, Robin Trower, Nina Hagen, Gwar, Hilly Kristal (CBGB’s),
Pheobe Legere, Larry Mitchell, the Black Rock Coalition, Women in Music and
many others. His video archive includes over 700 bands performing live at
various rock clubs in Manhattan, over 300 original demo tapes with art work,
band T-shirts, band photo’s and gig flyers are a treasure trove of historical
records from that era.
Over a hundred participants from
that period have been contacted and agreed to participate, including bands,
musicians, club owners, promoters, booking agents, engineers, producers,
publicists, DJ’s and many others from behind the scene. Mixing live performance footage, recorded
music from the original demo cassettes, contemporary and historical interviews,
this film will capture the raw excitement and the natural artistic progression
of the NYC live music club scene at the peak of its creative power, combined
with the reflection and evolution of those who lived through it.
“This film will not only be of
interest to anyone who cares about rock music, live music and the communities
they create. It documents a critical cultural and historically relevant
movement in New York City and the
impact on creativity, when the city colludes with the music industry to control
free musical speech,” noted anthropologist, New York Music Coalition founder
and lead singer of Bam Bam, Dr. Tom Taaffe.
Director/producer, Wolfgang Busch
quote: “The local rock community in New York City
has been underserved and underfunded for decades and it was and still is a
labor of love community. New York City
used to be the Rock Capitol of the World with a thriving music scene and
economy, job opportunities and many venues to play at; today it is a Nostalgic Rock City
Wolfgang Busch has previously
produced and directed documentary films on New York
City and San Francisco
nightlife culture, dance culture and gay rights, including How Do I Look (2006), which received best documentary and
humanitarian award; A True Lesson in
Humanity (2007) and Flow Affair
(2011). Wolfgang was published in Ed Karvoskyi’s book “Award-Winning Men” and
he received 25 awards and honors for his historic art films and community
services and activism. In 2015, his company Art From The Heart Films received
“Best LGBT Company for making a difference in the community”, he received the
Martin Luther King “Keeping The Dream Alive” Humanitarian Award for his
activism for the Harlem Ballroom community, the Outmusic “Spirit” award was
inducted into the GBLT Hall of Fame.
Production for this film will
begin in January 2016, with an expected spring 2017 release. Art from the Heart Films is currently looking
for distribution and other funding opportunities.
For further
information, contact:
Wolfgang Busch
Art From The Heart Films
28-15 47 Street, Astoria , NY
11103
Ph: 646-355-3233
About the Director / Producer
Marketing,
Publicity and Fundraising Plan
My
90’s
First
Outline
Timeline of Activities
1.
Press Release announcing film plans
a.
Something simple and straight-forward. Target
film, NYC and music media venues
2.
Get fiscal conduit for grants & donations
a.
Preferably one that does film support or adds
gravitas to the project (La Mama works, if that’s available)
3.
Produce grant database for applications
a.
Create calendar using preferred foundation list
b.
Seek opportunities that match films with funders
& provide technical support
4.
Produce trailer for promotion & fundraising
purposes
a.
Post on You Tube, include with grant materials
5.
File for available pre-production grants
a.
Go for those grants that support archival
research and film development
6.
Create website, update Facebook & You Tube
sites, including donation page, where appropriate
a.
Website becomes the hub for updates, video
releases, donations, etc. Keep it fresh throughout the production & release
process
b.
Use Facebook to build fan base & participant
network, seek archival materials, videos, etc.
c.
Use a dedicated You Tube page to upload
trailers, videos and film clips
d.
Create Sound Cloud account for music releases
& pre-releases
e.
Set up Amazon and iTunes accounts for MP3
releases
f.
Explore Pandora and other internet venues
g.
Help participating bands get their material on
these venues and network the sites together
7.
Press Release for archival materials, interested
participants
a.
Identify core list of media outlets and develop
relationships where possible
b.
Push press release to these outlets, including
flexibility to write or ghost write articles that promote the project and
invite participation
i.
Develop infrastructure for collecting archival
materials, Drop Box accounts, etc.
ii.
Develop legal instruments to assure fair use,
lease songs, etc.
8.
Apply for Google ads, to promote website and
film-related activities
a.
Using conduit agency fiscal status, apply for
Google Ads.
b.
Use Google Ads to draw traffic to website and
promote film activities
c.
Seek other promotional resources where possible
9.
Create and promote second trailer
a.
Release trailer on website and use Facebook/etc.
network to attract traffic to website
b.
Release trailer on You Tube and repeat process
c.
Have trailer release event -- if possible -- to
support project
10.
Press release in support of second trailer and
continuing developments
a.
Push to music, film and NYC media outlets
b.
Use Google Ads and other internet strategies to
promote trailer
11.
Seek production grants
a.
Produce whatever materials – video, 3-5 page
treatment, etc. as needed to seek grant
and investor funding
b.
File grant applications for funds that support
film production
12.
Based on outreach & partner discussion, seek
potential investors
a.
Decide how to proceed with investors, in terms
of immediate needs and long term plans (distribution, licensing, etc.).
b.
Develop list of potential investors, ranging
from friendly to hard to reach
c.
Prepare 5 minute and 15 minute presentations
d.
Seek out those investors prioritized in
discussions
13.
In-progress viewings, seminars and other
outreach events
a.
Organize events – seminars, film viewings,
concerts, to promote music and film.
b.
Partner with coalition groups (or their
surviors) where possible to promote musical period.
c.
Press releases in support of viewing and other
outreach events
14.
Create videos of key performers featured in the
movie, based on footage
a.
Using film footage – supported perhaps by
dedicated footage – make music videos of key performers
b.
Release video on website. Use social network to
direct traffic to website
c.
Release music videos on You Tube and other media
outlets
d.
Host video release parties when possible
e.
Press releases for every video release
f.
Seek articles in music, film and NYC media
outlets to support performers featured in videos
15.
Release MP3’s for sale on Amazon, iTunes and
other music platforms
a.
Secure licensing agreements from musicians
b.
Set up financial spreadsheets to track MP3 sales
c.
Work with artists to promote song releases
16.
Seek articles in music and NYC media outlets
about the musical period as well as stories on featured artists
a.
Develop relationships with music writers
throughout the process, use these relationship to advance key themes discussed
in the film.
b.
Strategically preview the film or key sections
with reporters
17.
Highlight and advance any new musical efforts by
featured artists
a.
Link website to artist websites
b.
Promote new music releases by these artists, through
press releases, social networks and website
18.
Develop list of potential distribution
opportunities, festivals and other post-release promotional relationships
a.
Identify and prioritize distributors, festivals
and licensing opportunities
b.
Identify needs and conditions for any potential
deal
c.
Seek opportunities where possible
19.
Seek post-production funding
a.
Produce whatever materials are needed for grant
applications and presentations with funders
b.
File all grants deemed viable for funding
20.
Run kickstarter or other fundraising effort to
galvanize public support
a.
Promote upcoming kickstarter fundraising drive
well in advance of event period
b.
Be very conservative about goals
c.
Be ready to throw the last few hundred on top,
to ensure meeting goals
d.
Promote kickstarter though website, social
network, press releases and personal contacts
e.
Partner with featured artists to promote
kickstarter campaign, though musical events and other activities
f.
Timeline kickstarter campaign to the end of
production and the best moment in the calendar for fundraising around music
(late spring?, Christmas holidays?)
21.
Produce and exhibit rough cut film
a.
Schedule viewings around the city
b.
Partner with existing music coalitions,
organizations and colleges to promote and host these events
c.
Encourage musical events with featured
performers where viable
d.
Press releases for any and all events
e.
Seek articles in music, film and NYC media
outlets about the film and the historical period
22.
Seek post-release promotional funding
a.
Prepare those materials needed for grant
applications and presentations to investors, distributors and licensing agents
b.
Seek those grants deemed viable
c.
Seek funding for festival tour
d.
Pursue opportunities with distributors and other
entities that can advance the film
23.
Press release & targeted articles on
significant musicians
a.
Build film release campaign around featured
performers
b.
Seek articles in music and NYC media outlets on
featured performers and interview subjects, their history, etc.
c.
Release key interview, music clips, etc. to
reporters to encourage interest and articles
24.
Encourage NYC musical performances by featured
performers and the release of music material
a.
Use social media network to promote music from
featured artists
b.
Secure licensing agreements for any MP3’s sold
through film company media relationships (iTunes, Amazon, etc.)
c.
Facilitate – where needed – to make music from
featured artists available for sale as MP3’s
d.
Host, promote & otherwise encourage NYC
musical performances by featured performers
25.
Promote film release in music, film & NYC
media outlets, Facebook, Google ads, website and other internet venues
a.
Employ professional promotion and marketing
agency if budget permits
b.
Press release for film premiere
c.
Preview copies circulated to film and music
reviewers and writers
d.
Seek articles on film, music and historical
period
e.
Targeted Google Ads and other internet media
activities
f.
Swamp city with club cards promoting film
premiere
26.
Release final cut of movie in NYC theater or
appropriate rock venue (La Mama?)
a.
Post-premiere event, featuring key performers at
NYC club
b.
Soundtrack release party – also featuring key
performers – at NYC club
c.
CD’s produced for promotion and sale
27.
Seek press coverage of movie and historical
period
a.
If the film catches a buzz, keep up the media
pressure by promoting stories about the historical period
b.
Seek radio & television interviews where
possible
c.
Promote bands from the period on the website,
regardless of their appearance in the film
d.
Host, promote and otherwise encourage musical
events based on the period, including performances by artists from that period.
e.
Develop social network throughout this process,
to advance the film, the music of the period and the artists who created it
28.
Tour the festival circuit, colleges & pursue
all distribution opportunities that make sense
a.
Based on previous negotiations and agreements,
tour in support of the film.
b.
Promote tour, festival viewings and college
events as they come up
29.
Release more songs from the movie as videos
a.
Produce videos for all featured performers
b.
Host video release parties where possible
c.
Premiere videos on website
d.
Release videos to You Tube and other media
outlets
30.
Release compilation album on Amazon, iTunes,
etc.
a.
Sell CD’s and MP3’s on Amazon & iTunes, Band
Camp and other music outlets
b.
Secure licensing relationships for Pandora,
Spotify and other streaming media outlets
c.
Facilitate key performers selling the rest of
their songbook on Amazon and ITunes, if they do not have existing infrastructure
d.
Explore second compilation album of songs and
performances not included in film or first compilation album
e.
Use website and social network to promote music
and affiliated artists
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