Sunday, January 3, 2016



video

New York City: January 11, 2016
FOR IMMEDIATE RELEASE
ART FROM THE HEART FILMS AND NEW YORK NEW ROCK TV BEGINS PRODUCTION ON NEW YORK CITY’S 80’S AND 90’S ROCK MUSIC EVOLUTION.

Contact:
Art from The Heart Films, Wolfgang Busch at ArtFromTheHeartWolf@gmail.com;
Ph: 646-355-3233

— Art from the Heart Films has begun production in New York City documenting the 1990’s rock-based music culture through the mind and live of event producer and award winning documentary director/producer Wolfgang Busch. From the emergence of these artists in the 1980’s to their flowering in the 1990’s, this production captures a part of NYC music culture that was on the bleeding edge. Whether it’s respected New York City cultural/artistic icons outside the mainstream or those who are now icons of global pop culture, “Art From The Heart Films and New York New Rock” documents how a generation of musicians, artists, promoters, and others organized together to create artistic opportunities, set against a gentrifying city that tried to shut down the club scene that brought a unique culture of punk, rock, industrial, gothic and new wave music to the world that would become legendary.
            Following on the heels of New York City’s legendary 1950’s / 1960’s eclectic beatnik and folk culture that brought the world icons like Bob Dylan, Allen Ginsberg, Judy Collins and countless others, the 1970’s and 1980’s brought about a punk rock revolution and the spirit of do-it-yourself (DIY) organizing that swept the global music culture. The Black Rock Coalition, Women in Music, the Staten Island Rock Coalition, Christian Musician United, Brooklyn Beat, the NY Promoters League, Rock Against Racism, Sektor 6 Kommunikations, Outmusic, GLAMA and the Musician’s Union the Local 802’s Rock R&B Committee all grew out of people’s living rooms, networking events, abandoned spaces and the legendary mega-club scene to dominate the social life and nightlife of the city when it was still aptly named “the city that never sleeps.” As told through the lives of the founders of organizations, groundbreaking musicians and visionaries of the period, this is a wide ranging story of a community of people developing their creative processes and why they came to New York City, while at the same time struggling against a city where the mainstream music industry and brutal real estate interests would eventually change New York City landscape forever, virtually erasing any trace of the venues and culture that made this all possible. 
            About the Director: Wolfgang Busch was at the center of that history since 1985. He was an organizer and seminar producer at the Musician’s Union’s Local 802’s Rock R&B Committee with a membership of 1200 musicians, a promoter, host and booking agent for the legendary Limelight, Danceteria and China Club, the coordinator of PURE (Promoters United for Rocking Events) a network of music coalitions and the producer & director of New York New Rock TV, producing over 300 television shows for Manhattan Neighborhood Network, featuring interviews and/or performances by Nina Hagen, Gwar, Hilly Kristal (CBGB’s), Phoebe Legere, Larry Mitchell, Darryl Hell, the Black Rock Coalition, Women in Music and many others. His video archive includes over 700 bands performing live at various rock clubs in Manhattan, over 300 original demo tapes with art work, band T-shirts, band photo’s and gig flyers are a treasure trove of historical records from that era.
            Wolfgang Busch has previously produced documentary films on New York City and San Francisco nightlife culture, dance culture and gay rights, including How Do I Look (2006), which received best documentary and humanitarian awards; A True Lesson in Humanity (2007) and Flow Affair (2011). He received 25 awards and honors for his historic art films and community activism. His company, Art From The Heart Films, received Best LGBT Company in 2015 for making a difference in the community. Mr. Busch is published in the “Award Winning Men” book and was inducted into the GBLT Hall of Fame.
            Over a hundred participants from that period have agreed to participate, including bands, musicians, club owners, promoters, booking agents, engineers, producers, publicists, DJ’s and many others from behind the scene. Mixing live performance footage, recorded music from the original demo cassettes, and contemporary and historical interviews, this film will capture the raw excitement and the natural artistic progression of the NYC live music club scene that was full of creative power and new experimental frontiers while trying to hold on to the city’s eclectic culture in the face of forces larger than they could battle, all combined with the current reflections of those who lived through it.
            This film is not just documenting a history, but bringing those energies into the present with live event productions highlighting the musicians, promoters, club owners and music professionals who were a part of this historic period.  Art from the Heart Films and New York New Rock will be seeking interviews, music, video, photos and other ephemera from the period, to strengthen their already robust archive, promote this musical era and its artists, and to add to the fabric of the film.  Compilation albums and previously unreleased music from the period will be a part of this production release.
            “This film will not only be of interest to anyone who cares about rock music, live music and the communities they create. It documents a critical cultural and historically relevant movement in New York City. This film will also document the impact on creativity, when the city colludes with the music industry to control musical free speech,” noted anthropologist, Dr. Tom Taaffe, Staten Island Rock Coalition co-founder and lead singer of the funk-rock-reggae band, Bam Bam.
            Director/producer, Wolfgang Busch noted, “The local rock community in New York City has been underserved and underfunded for decades and it was and still is a labor of love community. New York City used to be the Rock Capitol of the World with a thriving music scene and economy, job opportunities and many venues to play at; today it is a Nostalgic Rock City.”
            Co producer, industrial musician and founder of s6k, Darryl Hell observed, “It was the groundbreaking work of artists experiencing the last gasps of an eclectic New York City that had a great influence on developing the music culture that’s now taken for granted. From warehouse parties that later became popularly known as “raves” to Internet pioneers that revolutionized how artists could and would express themselves by being the first generation of artists in world history that had their lives split by the analog and digital worlds to the birth of genres like house, techno, industrial, hardcore, thrash/death metal, grunge, and noise, this artistic revolution must be known.”
            Production for this film will begin in January 2016, with an expected spring 2017 release. Art from the Heart Films is currently looking for distribution and other funding opportunities.

For further information, contact:
Wolfgang Busch
Art from the Heart Films
28-15 47th Street, Astoria, NY 11103
ArtFromTheHeartWolf@gmail.com

Ph: 646-355-3233




My 90’s 

The "My 90's" Rockumentary is capturing the diverse and thriving New York City Rock scene during the 1990’s, featuring some of the most talented local, national and international musicians from this time era. The purpose of this film is to record the oral & visual rock history from the 1990’s until today and to put the technology, the live music scene and the music industry evolution into perspective.

"My 90's" takes you inside the New York City's Rock, Industrial, Gothic and Punk scene, featuring the bands and the visionaries behind the scenes, who contributed to the thriving live music scene.

A quarter of a century later, they are some of the most experienced people in their filed. Many worked as independent artists and some have toured the world and worked with the biggest stars, received and were nominated for a Grammy, produced platinum records and are credited on hit records.

During the early 1990’s, bands still submitted demo cassettes, published fanzine's and newsletters and the best way to promote your band and gigs was through word of mouth, printing flyers, mailing lists, postering in the village and making phone calls.

Shoot The Doctor, Adam Bomb, Phoebe Legere, Darryl Hell, Gods Child, Sunshine Blind, Jerico, Michael T, Larry Mitchell, Jon Dunmore, The Unsatisfied and Skin & Bones were inspiring artists during the 1990’s and they were the new rockers on the scene. They were working very hard to make a name for themselves in the Big Apple trying to get that record deal. Even though they were looking for fame and stardom, they wouldn’t sale their soul to get it. They are true “Rock Stars” in their own right, sharing their amazing life experiences and special moments.

During the 1990’s was also a need for organizations such as the Black Rock Coalition, Women in Music, Staten Island Rock Coalition, Christian Musicians United, The GLAMA Awards and Outmusic to educate its members through networking, seminars and show cases and to honor their members. Their members learned how do deal with stereotyping, exploitations and what the challenges are to be a Black, Hispanic, Female and Gay rock musician in the industry.

Richard Jannaccio, Nicki Camp, Xris Smack, Arty Skye, Tommy Gun, Thom Jack, Jerry Adams, Bruce Mack, Jordyn Thiessen, and Wolfgang Busch are some of the many people behind the scene. They are the booking agent, manager, engineer, publicist, radio and TV producer who put their blood sweat and tears into the community, to keep the rock scene alive and thriving.

“My 90’s” is also remembering and honoring those members from our community who are no longer with us and contributed for decades so beautifully to the live music scene such as Hilly Kristal, Don Hill, Claire O’Conner and Genghis. 

To make a living 25 years later as a rock musician, booking agent or promoter in New York City is extremely difficult they say; because under mayor Giuliani, the city lost thousands of cabaret licenses. He transformed New York City from the rock capitol of the world into a rock and roll nostalgia city. Giuliani came down very hard on club owners by charging them outrageous fines, which cost them thousands of dollars on lawyer fees, resulting into closing many live music venues and it put many independent people from the industry out of business.

Today, New York City Rock radio is programmed out of Minnesota and musicians continue to leave New York City to find work elsewhere. Record companies are moving to Nashville and with only a few small live music venues left in the city, gives us very little hope for a thriving rock music scene in the foreseeable future.

Everybody appearing in “My 90’s” feels very passionate about this project and they are looking forward to give back to the community what was once taught to them and they are ready to pass on the Rock ‘n Roll torch to the next generation.

Producers of “My 90’s” are members from the New York City community such as Darryl Hell from Abstinence and S6k, artist Michael T and Richard Jannaccio, publisher of the Angle Magazine.


This labor of love production is produced by humanitarian award winning director and executive producer Wolfgang Busch, owner of New York New Rock TV and Art From The Heart Films, who united some of the most talented and influential members from the rock community to produce
My 90’s
Proceeds from the documentary go towards art in education programs such as lectures, workshops and seminars, to bring back a thriving Rock scene, New York City once was. 

And who knows we may build a Music Community Center?










New York City: January 4, 2016

FOR IMMEDIATE RELEASE
ART FROM THE HEART FILMS AND NEW YORK NEW ROCK TV BEGINS PRODUCTION ON NEW YORK CITY’S 80’S AND 90’S ROCK AND ROLL MUSIC EVOLUTION.

Contact: Art From The Heart Films, Wolfgang Busch at ArtFromTheHeartWolf@gmail.com; Ph: 646-355-3233

— Art from the Heart Films has begun production in New York City on the rock and roll DIY music scene from its emergence in the 1980’s to its flowering in the 1990’s.  This film “My 90’s” showcases music from the New York City rock stars that didn’t make it into the mainstream, telling their rock story of what “My 90’s” was about and how a generation of rock musicians and their friends organized together to create opportunity for all, set against a gentrifying city that tried to shut down the club scene that brought punk, rock, industrial, gothic and new wave music to the world.
Following on the heels of New York City’s punk rock revolutions, the spirit of do-it-yourself (DIY) community organizing swept the underground music scenes. The Black Rock Coalition, Women in Music, the Staten Island Rock Coalition, Christian Musician United, Brooklyn Beat, the NY Promoters League, Rock Against Racism, Outmusic, GLAMA and the Musician’s Union the Local 802’s Rock R&B Committee grew out of people’s living rooms, networking events, abandoned spaces and fringe clubs to dominate the social and night life of the city.  As told through the lives of the founders of the organizations, the leading musicians and visionaries of the period, this is a story of a broad community of musicians creative process and why they came to New York City, while at the same time they were struggling against a city colluding with the music industry to control what music the public gets to hear. 

About the Director: Wolfgang Busch was at the center of that history since 1985. He was an organizer and seminar producer at the Musician’s Union, the Local 802’s Rock R&B Committee with a membership of 1200 musicians, a promoter, host and booking agent for the legendary Limelight, Danceteria and China Club, the coordinator of PURE (promoters united for rocking events) a network of music coalitions and the producer & director of New York New Rock TV, producing over 300 television shows for Manhattan Neighborhood Network, featuring interviews and/or performances by the Bay City Rollers, UFO, Robin Trower, Nina Hagen, Gwar, Hilly Kristal (CBGB’s), Pheobe Legere, Larry Mitchell, the Black Rock Coalition, Women in Music and many others. His video archive includes over 700 bands performing live at various rock clubs in Manhattan, over 300 original demo tapes with art work, band T-shirts, band photo’s and gig flyers are a treasure trove of historical records from that era.

Over a hundred participants from that period have been contacted and agreed to participate, including bands, musicians, club owners, promoters, booking agents, engineers, producers, publicists, DJ’s and many others from behind the scene.  Mixing live performance footage, recorded music from the original demo cassettes, contemporary and historical interviews, this film will capture the raw excitement and the natural artistic progression of the NYC live music club scene at the peak of its creative power, combined with the reflection and evolution of those who lived through it.
“This film will not only be of interest to anyone who cares about rock music, live music and the communities they create. It documents a critical cultural and historically relevant movement in New York City and the impact on creativity, when the city colludes with the music industry to control free musical speech,” noted anthropologist, New York Music Coalition founder and lead singer of Bam Bam, Dr. Tom Taaffe.

Director/producer, Wolfgang Busch quote: “The local rock community in New York City has been underserved and underfunded for decades and it was and still is a labor of love community. New York City used to be the Rock Capitol of the World with a thriving music scene and economy, job opportunities and many venues to play at; today it is a Nostalgic Rock City. I think this film will be a very exciting historical lesson for today’s do-it-yourself musician culture.  The musicians of that period still had to spend thousands of dollars to record a song, which meant that the corporate music industry controlled what music got recorded or not.  What bands got heard by the public and what bands got buried. Today’s musicians can get the same production quality out of their laptops and do not need record companies for distribution, the way that we did.  What this film shows them is how to organize and come together as a community to make their dreams come true. Every DIY musician should see this film.”

Wolfgang Busch has previously produced and directed documentary films on New York City and San Francisco nightlife culture, dance culture and gay rights, including How Do I Look (2006), which received best documentary and humanitarian award; A True Lesson in Humanity (2007) and Flow Affair (2011). Wolfgang was published in Ed Karvoskyi’s book “Award-Winning Men” and he received 25 awards and honors for his historic art films and community services and activism. In 2015, his company Art From The Heart Films received “Best LGBT Company for making a difference in the community”, he received the Martin Luther King “Keeping The Dream Alive” Humanitarian Award for his activism for the Harlem Ballroom community, the Outmusic “Spirit” award was inducted into the GBLT Hall of Fame.

Production for this film will begin in January 2016, with an expected spring 2017 release.  Art from the Heart Films is currently looking for distribution and other funding opportunities.

For further information, contact:
Wolfgang Busch
Art From The Heart Films
28-15  47 Street, Astoria, NY 11103

Ph: 646-355-3233


About the Director / Producer

Marketing, Publicity and Fundraising Plan
My 90’s
First Outline

Timeline of Activities
1.       Press Release announcing film plans
a.       Something simple and straight-forward. Target film, NYC and music media venues
2.       Get fiscal conduit for grants & donations
a.       Preferably one that does film support or adds gravitas to the project (La Mama works, if that’s available)
3.       Produce grant database for applications
a.       Create calendar using preferred foundation list
b.      Seek opportunities that match films with funders & provide technical support
4.       Produce trailer for promotion & fundraising purposes
a.       Post on You Tube, include with grant materials
5.       File for available pre-production grants
a.       Go for those grants that support archival research and film development
6.       Create website, update Facebook & You Tube sites, including donation page, where appropriate
a.       Website becomes the hub for updates, video releases, donations, etc. Keep it fresh throughout the production & release process
b.      Use Facebook to build fan base & participant network, seek archival materials, videos, etc.
c.       Use a dedicated You Tube page to upload trailers, videos and film clips
d.      Create Sound Cloud account for music releases & pre-releases
e.      Set up Amazon and iTunes accounts for MP3 releases
f.        Explore Pandora and other internet venues
g.       Help participating bands get their material on these venues and network the sites together
7.       Press Release for archival materials, interested participants
a.       Identify core list of media outlets and develop relationships where possible
b.      Push press release to these outlets, including flexibility to write or ghost write articles that promote the project and invite participation
                                                               i.      Develop infrastructure for collecting archival materials, Drop Box accounts, etc.
                                                             ii.      Develop legal instruments to assure fair use, lease songs, etc.
8.       Apply for Google ads, to promote website and film-related activities
a.       Using conduit agency fiscal status, apply for Google Ads.
b.      Use Google Ads to draw traffic to website and promote film activities
c.       Seek other promotional resources where possible
9.       Create and promote second trailer
a.       Release trailer on website and use Facebook/etc. network to attract traffic to website
b.      Release trailer on You Tube and repeat process
c.       Have trailer release event -- if possible -- to support project
10.   Press release in support of second trailer and continuing developments
a.       Push to music, film and NYC media outlets
b.      Use Google Ads and other internet strategies to promote trailer
11.   Seek production grants
a.       Produce whatever materials – video, 3-5 page treatment, etc.  as needed to seek grant and investor funding
b.      File grant applications for funds that support film production
12.   Based on outreach & partner discussion, seek potential investors
a.       Decide how to proceed with investors, in terms of immediate needs and long term plans (distribution, licensing, etc.).
b.      Develop list of potential investors, ranging from friendly to hard to reach
c.       Prepare 5 minute and 15 minute presentations
d.      Seek out those investors prioritized in discussions
13.   In-progress viewings, seminars and other outreach events
a.       Organize events – seminars, film viewings, concerts, to promote music and film.
b.      Partner with coalition groups (or their surviors) where possible to promote musical period.
c.       Press releases in support of viewing and other outreach events
14.   Create videos of key performers featured in the movie, based on footage
a.       Using film footage – supported perhaps by dedicated footage – make music videos of key performers
b.      Release video on website. Use social network to direct traffic to website
c.       Release music videos on You Tube and other media outlets
d.      Host video release parties when possible
e.      Press releases for every video release
f.        Seek articles in music, film and NYC media outlets to support performers featured in videos
15.   Release MP3’s for sale on Amazon, iTunes and other music platforms
a.       Secure licensing agreements from musicians
b.      Set up financial spreadsheets to track MP3 sales
c.       Work with artists to promote song releases
16.   Seek articles in music and NYC media outlets about the musical period as well as stories on featured artists
a.       Develop relationships with music writers throughout the process, use these relationship to advance key themes discussed in the film.
b.      Strategically preview the film or key sections with reporters
17.   Highlight and advance any new musical efforts by featured artists
a.       Link website to artist websites
b.      Promote new music releases by these artists, through press releases, social networks and website
18.   Develop list of potential distribution opportunities, festivals and other post-release promotional relationships
a.       Identify and prioritize distributors, festivals and licensing opportunities
b.      Identify needs and conditions for any potential deal
c.       Seek opportunities where possible
19.   Seek post-production funding
a.       Produce whatever materials are needed for grant applications and presentations with funders
b.      File all grants deemed viable for funding
20.   Run kickstarter or other fundraising effort to galvanize public support
a.       Promote upcoming kickstarter fundraising drive well in advance of event period
b.      Be very conservative about goals
c.       Be ready to throw the last few hundred on top, to ensure meeting goals
d.      Promote kickstarter though website, social network, press releases and personal contacts
e.      Partner with featured artists to promote kickstarter campaign, though musical events and other activities
f.        Timeline kickstarter campaign to the end of production and the best moment in the calendar for fundraising around music (late spring?, Christmas holidays?)
21.   Produce and exhibit rough cut film
a.       Schedule viewings around the city
b.      Partner with existing music coalitions, organizations and colleges to promote and host these events
c.       Encourage musical events with featured performers where viable
d.      Press releases for any and all events
e.      Seek articles in music, film and NYC media outlets about the film and the historical period
22.   Seek post-release promotional funding
a.       Prepare those materials needed for grant applications and presentations to investors, distributors and licensing agents
b.      Seek those grants deemed viable
c.       Seek funding for festival tour
d.      Pursue opportunities with distributors and other entities that can advance the film
23.   Press release & targeted articles on significant musicians
a.       Build film release campaign around featured performers
b.      Seek articles in music and NYC media outlets on featured performers and interview subjects, their history, etc.
c.       Release key interview, music clips, etc. to reporters to encourage interest and articles
24.   Encourage NYC musical performances by featured performers and the release of music material
a.       Use social media network to promote music from featured artists
b.      Secure licensing agreements for any MP3’s sold through film company media relationships (iTunes, Amazon, etc.)
c.       Facilitate – where needed – to make music from featured artists available for sale as MP3’s
d.      Host, promote & otherwise encourage NYC musical performances by featured performers
25.   Promote film release in music, film & NYC media outlets, Facebook, Google ads, website and other internet venues
a.       Employ professional promotion and marketing agency if budget permits
b.      Press release for film premiere
c.       Preview copies circulated to film and music reviewers and writers
d.      Seek articles on film, music and historical period
e.      Targeted Google Ads and other internet media activities
f.        Swamp city with club cards promoting film premiere
26.   Release final cut of movie in NYC theater or appropriate rock venue (La Mama?)
a.       Post-premiere event, featuring key performers at NYC club
b.      Soundtrack release party – also featuring key performers – at NYC club
c.       CD’s produced for promotion and sale
27.   Seek press coverage of movie and historical period
a.       If the film catches a buzz, keep up the media pressure by promoting stories about the historical period
b.      Seek radio & television interviews where possible
c.       Promote bands from the period on the website, regardless of their appearance in the film
d.      Host, promote and otherwise encourage musical events based on the period, including performances by artists from that period.
e.      Develop social network throughout this process, to advance the film, the music of the period and the artists who created it
28.   Tour the festival circuit, colleges & pursue all distribution opportunities that make sense
a.       Based on previous negotiations and agreements, tour in support of the film.
b.      Promote tour, festival viewings and college events as they come up
29.   Release more songs from the movie as videos
a.       Produce videos for all featured performers
b.      Host video release parties where possible
c.       Premiere videos on website
d.      Release videos to You Tube and other media outlets
30.   Release compilation album on Amazon, iTunes, etc.
a.       Sell CD’s and MP3’s on Amazon & iTunes, Band Camp and other music outlets
b.      Secure licensing relationships for Pandora, Spotify and other streaming media outlets
c.       Facilitate key performers selling the rest of their songbook on Amazon and ITunes, if they do not have existing infrastructure
d.      Explore second compilation album of songs and performances not included in film or first compilation album
e.      Use website and social network to promote music and affiliated artists